Careers

Demand Generation & Marketing Operations Manager

ROLE

Are you looking for an opportunity to contribute to a company with a powerful mission? At HAAS Alert, we're building life-saving mobility solutions to create a connected, collision-free world where everyone gets home safely. Every day, roadway hazards result in numerous collisions, injuries, and deaths. Our innovative Safety Cloud platform delivers digital alerts directly to drivers, up to 30 seconds before they reach a hazard, giving them crucial time to react. This technology is rapidly expanding its reach, protecting emergency responders, roadway workers, and the public.

About Us
HAAS Alert is dedicated to making roads and communities safer and smarter. By connecting thousands of emergency fleets and millions of passenger vehicles, we're actively reducing collisions, injuries, and deaths. We're also committed to giving back to the communities we serve through our GiveBack program, supporting emergency responders, roadway workers, and their families. Come be a part of a company that's making a real difference!

Our Core Values:

  • Curiosity – We embrace curiosity as a driving force. We never stop exploring new avenues to make our solutions even more effective and responsive to the evolving needs of the road.
  • Courage – Our work often involves stepping into the unknown. With courage, we face challenges head-on, leading the way towards a safer and more secure road environment for all.
  • Community – We are committed to fostering a sense of unity among all road users. Our solutions bring communities together to protect one another, ensuring that everyone can navigate their journeys safely.
  • Commitment – We are unwavering in our dedication to enhancing road safety. We believe that safety should never be compromised, and we work tirelessly to protect both those who serve and those who rely on our solutions.

Primary Responsibilities

  • Execute multi-channel demand generation campaigns (Google ads, digital, email, social media, etc.) from planning to launch, aligned with marketing strategy and business goals.
  • Manage end-to-end campaign execution to generate qualified leads and awareness; collaborate closely with sales and SDR teams for seamless lead hand-off and outbound campaign coordination.
  • Operate and optimize the marketing tech stack, primarily HubSpot for automation, CRM, and reporting; ensure marketing database hygiene and segmentation to maximize campaign effectiveness.
  • Work with the content team to develop engaging content (blog posts, email copy, landing pages, case studies, social posts) and support consistent brand messaging.
  • Continuously monitor campaign performance and funnel metrics; analyze data, optimize spend, run A/B testing, and provide regular reports and data-driven adjustments to hit lead and pipeline targets.
  • Collaborate with the broader marketing, sales, and product teams to ensure campaign and messaging alignment.

Who you are

Experience:

  • 3-5 years of B2B demand generation or growth marketing experience with a track record of contributing to lead and pipeline targets.
  • Experience executing integrated campaigns in a sales-led B2B environment.
  • Strong proficiency with marketing automation and CRM systems, especially HubSpot; hands-on with sales engagement tools (e.g., Saleshandy, Outreach, or similar).
  • Ability to balance strategic thinking with tactical execution for campaign setup and optimization.
  • Analytical, data-driven mindset; comfortable with marketing metrics, reporting, and optimization techniques (A/B testing, conversion rate improvement).
  • Excellent communication and interpersonal skills with proven ability to collaborate with sales and other teams.
  • Must be based in the Chicago area (or willing to relocate) and able to work from our Chicago office 2–3 days per week (hybrid).

Brownie Points

  • Experience marketing to public safety, emergency response, construction, or related sectors.
  • HubSpot Marketing Hub certification.
  • Familiarity with foundational account-based marketing (ABM) concepts.
    Past experience in a high-growth SaaS startup.

Success Metrics

  • Contribution to generation of marketing-sourced pipeline and opportunities that convert to sales, supporting $10M+ ARR target.
  • Consistent generation and quality improvement of Marketing Qualified Leads (MQLs) and Sales Qualified Leads (SQLs).
  • Improved funnel conversion metrics (e.g., MQL-to-SQL and SQL-to-deal conversion rates).
  • Campaign efficiency with optimized marketing spend and efficient customer acquisition cost (CAC).
  • Regular tracking and reporting of campaign metrics, with actionable insights for optimization.

Must live in the city of Chicago!

  • Hybrid, Full-Time Position
  • Although only 2 days are required to be in-office (Tuesday/Wednesday), you are welcome to use our space to work whenever you'd like. We have an excellent neighborhood office space in the Lincoln Park area with free street parking.
  • Base salary: 80-110k depending on experience
  • 40 hours per week
  • Unlimited PTO
  • Stock Options
  • Health, Dental, Vision insurance

Apply now

Your application has been received, thank you