Safety Cloud by HAAS Alert enhances road safety for Škoda drivers with real-time ambulance warnings

Chicago, IL, July 21, 2025-- HAAS Alert announced today that Škoda has become the first vehicle manufacturer to introduce Safety Cloud-powered digital alerts in Europe. This milestone deployment of HAAS Alert's cloud-based V2X (Vehicle-to-Everything) digital alerting platform provides real-time warnings to Škoda drivers when ambulances are approaching, helping emergency services reach their destinations faster while enhancing overall road safety.

Emergency Vehicle Alerts have been added to Škoda’s Traffication in-vehicle safety app, which is available on all new Škoda vehicles with a 1-year free trial. To activate it, drivers need to select the Traffication app via the in-car Shop.The feature is available on compatible MY2019 and newer vehicles with active Škoda Connect services. The alerts run in the background without requiring driver intervention while providing immediate visual and audio notifications on the central infotainment display.

Comprehensive V2X Digital Alerting Platform

Safety Cloud is the industry's most comprehensive V2X digital alerting platform, designed to connect emergency responders, municipal fleets, work zones, connected infrastructure, disabled vehicles, and vehicles to create a safer, more informed driving environment. The platform's capabilities include:

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● Emergency Response Alerts: Real-time notifications for ambulances, fire trucks, police vehicles, and other first responders

● Municipal Fleet Alerts: Warnings for maintenance vehicles, snow plows, street sweepers, utility trucks, and other amber light vehicles working in or alongside the roadway

● Work Zone Safety: Alerts for construction zones, road crews, lane closures, and other temporary traffic control

● Disabled Vehicle Notifications: Alerts from broken down vehicles or those involved in accidents

● Wrong-Way Driver Warnings: Critical warnings about vehicles traveling against traffic flow on highways

● Poor Road and Poor Weather Conditions: Notifications about unsafe road conditions or poor visibility due to severe weather

 The Emergency Vehicle Alerts integrated into Škoda's proven safety technology within Traffication’s comprehensive suite of safety features, which already includes wrong-way driver warnings, stationary vehicle alerts, weather and road condition warnings, and accident notifications.

"The speed of our integration with Safety Cloud demonstrates the power of modern connected vehicle platforms," said Michal Vondra, Product Manager responsible for Traffication at Škoda. "In less than one year, we were able to seamlessly integrate HAAS Alert's comprehensive V2X alerting capabilities into our existing Traffication app. This rapid deployment underscores our dedication to quickly delivering innovative safety technologies to our Škoda customers."

Emergency Vehicle Alerts can be expanded to Škoda vehicles in any European country wherever emergency vehicles are connected to Safety Cloud. Today the digital alerting platform already boasts significant coverage in the United Kingdom and the Netherlands, with more countries and regions becoming available later this year.

In the Netherlands, nearly all ambulances are integrated. In the United Kingdom, HAAS Alert has connected more than 600 ambulances including those operated by the South East Coast Ambulance Service NHS Foundation Trust (SECAmb), which serves a vast area of 3,600 square miles across the south-east of England. This includes Brighton & Hove, East Sussex, West Sussex, Kent, Surrey, and North East Hampshire.

Cloud-Based V2X Solutions Leading in Europe

Škoda’s deployment represents a significant milestone as the first European automotive manufacturer to integrate with Safety Cloud. This expansion demonstrates the global scalability of HAAS Alert's technology and its ability to adapt to diverse regulatory environments and traffic patterns across different markets.

Safety Cloud currently protects millions of vehicles across the U.S. and Canada, with Stellantis (Jeep®, Dodge, Chrysler, Alfa Romeo, and RAM) vehicles utilizing the platform's comprehensive alerting capabilities. Mercedes-Benz USA introduced its Emergency Vehicle Alert beta feature powered by Safety Cloud in September 2024, and Volkswagen of America launched two Car-Net Safe & Secure safety features powered by Safety Cloud in November 2024. HAAS Alert is also collaborating with other global automotive OEMs, as well as commercial vehicle manufacturers and fleets, to implement Safety Cloud across the industry.

"We're excited to partner with Škoda as our first European automotive manufacturer to leverage Safety Cloud's comprehensive V2X digital alerting capabilities," said Jeremy Agulnek, Chief Product Officer and SVP Connected Vehicle of HAAS Alert. "This collaboration demonstrates the global scalability of our platform and demonstrates that cloud-based V2X solutions are the preferred choice for automakers across Europe."

Škoda’s Traffication will automatically include the Emergency Vehicle Alert feature, requiring no additional setup from drivers. For vehicles that don't currently have Traffication installed, the application can be downloaded easily via the vehicle's Shop interface.

About HAAS Alert

HAAS Alert's mission is to build lifesaving mobility solutions to make vehicles and roads safer and smarter through comprehensive V2X digital alerting. Our vision is a connected, collision-free world where everyone gets home safely. HAAS Alert makes roads and communities safer by delivering digital alerts from emergency response, municipal and private fleets, work zones, and connected infrastructure to nearby drivers through its vehicle communication platform. Safety Cloud represents the industry's most comprehensive V2X digital alerting platform, connecting millions of vehicles with critical real-time hazard information.

For more information, visit www.haasalert.com

About Škoda

Since 1895, Škoda has been creating progressive contemporary vehicles. This approach was first applied to bicycles, followed by motorcycles and finally cars. For 130 years, Škoda has combined design, the latest technology, functionality and innovation in everything they do.

Learn more at www.skoda-auto.com