November 17, 2020

HAAS Alert Wins “Vehicle-to-Vehicle Solution of the Year” in AutoTech Breakthrough Awards Program

Industry Awards Program Honors Innovative Global Companies in the Automotive
and Transportation Sectors

CHICAGO, IL, November 17, 2020 HAAS Alert has been selected as winner of the “Vehicle-to-Vehicle (V2V) Solution of the Year” award in the inaugural AutoTech Breakthrough Awards program conducted by the Tech Breakthrough organization, a leading market intelligence and recognition platform for the most innovative technology companies in the world. The AutoTech Breakthrough Awards aims to recognize the breakthrough technology companies, services, and products in the global automotive and transportation industry today.


HAAS Alert’s Safety Cloud® service uniquely utilizes existing connectivity to enable vehicle-to-vehicle communication today, paving the way to future solutions and C-V2X applications. To date, Safety Cloud has processed over 350,000,000 driver alerts, protecting hundreds of first responder and roadway worker fleets. The vehicle-to-vehicle communication functionality on Safety Cloud - called Digital Alerting - delivers real-time notifications to drivers as they approach connected emergency vehicles, tow trucks, maintenance fleets, and construction vehicles. Through in-dash systems and navigation apps, the digital alerts reach drivers up to 30 seconds before they encounter the responder or worker vehicles on the road, providing them with critical additional time to slow down and safely maneuver to avoid collision. The safety system is now a standard feature on emergency vehicles from fleet manufacturers, enabling customers to receive the V2V solution without having to add it on separately after their fleet vehicles are delivered.

“Every day, the first responders and roadway professionals who go to work on America’s roadways put themselves in harms way. Despite Move Over laws in 50 states and Vision Zero initiatives, responders and workers are struck and injured or killed daily while performing routine road work and responding to emergencies,” said Cory Hohs, CEO of HAAS Alert. “Today's cars are safer than ever, but struck-by incidents still remain the leading cause of death for nearly all first responder types. Simply put, lights and sirens aren't enough to protect first responders and roadway workers on modern roads. At HAAS Alert, we set out to change that, using V2V technology available today on our roads to protect those that protect us.”

The mission of the AutoTech Breakthrough Awards is to honor excellence and recognize the innovation, hard work and success in a range of transportation technology categories, including Connected Car, Electric Vehicles, Engine Tech, Automotive CyberSecurity, Sensor Technology, Traffic Tech, Vehicle Telematics and more. This year’s inaugural program attracted more than 1,250 nominations from over 12 different countries throughout the world.

“HAAS Alert’s commitment to making safety accessible to everyone is noble and the Company’s technology delivers on that commitment,” said Bryan Vaughn, Managing Director, AutoTech Breakthrough Awards. “We are proud to award the AutoTech Breakthrough Awards Vehicle-to-Vehicle (V2V) Solution of the Year for the company’s important work to reduce vehicle accidents impacting first responders and road workers. With technology drivers already use in their vehicles, HAAS is providing the tools to notice workers and emergency responders on the road before it’s too late.”


About HAAS Alert
HAAS Alert’s mission is to build lifesaving mobility solutions to make vehicles and roads safer and smarter. Our vision is a connected, collision-free world where everyone gets home safely. HAAS Alert’s Safety Cloud service sends real-time digital alerts to drivers, connected cars, and autonomous vehicles via vehicle dashboards and infotainment systems, navigation applications, and smartphones to aid drivers earlier in making safer, smarter driving decisions. For more information, visit or contact

About AutoTech Breakthrough
Part of Tech Breakthrough, a leading market intelligence and recognition platform for global technology innovation and leadership, the AutoTech Breakthrough Awards program is devoted to honoring excellence in automotive technologies, services, companies and products. The AutoTech Breakthrough Awards program provides a forum for public recognition around the achievements of AutoTech companies and solutions in categories including Connected Car, Electric Vehicles, Engine Tech, Automotive CyberSecurity, Sensor Technology, Traffic Tech, Vehicle Telematics and more. For more information visit

Click here to read AutoTech Breakthrough's official release.

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