WJ Group, an industry leader in road marking and safety in the UK, is pleased to announce that it has become the first roadworks agency equipped with digital alerting through Safety Cloud® by HAAS Alert. Thanks to this new technology, drivers using popular navigation apps and compatible cars will be alerted to roadworks en route to their destinations.

Safety Could connects to the works lights installed on WJ’s vehicles. When these are turned on, the system automatically activates and communicates with the various compatible navigation apps and vehicle infotainment screens to send out a digital alert that they are approaching roadworks, road maintenance, or other hazardous operations on their route.

“HAAS Alert is thrilled to welcome our first UK roadworks agency to the Safety Cloud network,” added Gareth Evans, European Director of Strategy and Business Development of HAAS Alert. “We are so impressed by WJ Group’s commitment to road safety and improved mobility. We are excited to see this partnership unfold.“

By integrating with WJ’s vehicle work lights, reports are sent almost instantly, alerting drivers as soon as the work has started. Motorists are then able to avoid the works if necessary, reduce their speed, or prepare themselves for a slight delay. 

WJ has now trialled the system on several vehicles operating from their Stoke-on-Trent depot in Lancashire, Staffordshire, Derbyshire and other surrounding areas. This is the latest move by WJ Group to help local authorities and the highways industry communicate the location of roadworks to the public to reduce the 40 hours drivers spend annually in road delays.  

Wayne Johnston, CEO of WJ Group said: “Roadworks are an essential service to ensure that the network is up to standard and safe to use, but we understand they can cause delays. Safety of our staff and other road users is our number one priority. 

However, one of the main frustrations for drivers is often the lack of communication, and when dealing with smaller and more mobile work areas, it is very difficult to communicate that this work will be taking place. 

In addition to safety, motorists will now be made aware of any road improvements taking place, preventing a negative impact on their journey and alleviating one of their main concerns. 

We’re proud to have collaborated with HAAS Alert and to be a forerunner in bringing this to the industry.”

About WJ Group

The UK’s leading road marking and highway safety business Delivering high-performance, award-winning solutions in the strategic road network, local authority, and off-highway markets. Creating safe, sustainable journeys for everyone. We specialise in Road Markings, Road Studs, Safety Surfacing, Retexturing, Crack and Joint Sealing, Line Markings, TASCAR, CCTV, Stopped Vehicle Detection and other ITS solutions.

For more information, visit www.wj.uk

About HAAS Alert

HAAS Alert's mission is to build lifesaving mobility solutions to make vehicles and roads safer and smarter. Our vision is a connected, collision-free world where everyone gets home safely. HAAS Alert makes roads and communities safer by delivering digital alerts from emergency response, municipal and private fleets, work zones, and connected infrastructure to nearby drivers through its vehicle communication platform. 

For more information, visit www.haasalert.com/gb